A real example
One kit, every page.
This is Hay Ink's own line, the founder's shop, run through Encra's template and image recipe. What is real: the template, the renderer and its checks, the shop's facts, the mockups. What is not: the prices are a sample set, the layout was chosen by hand for this example, and it has not been through a kit's review by a second person.
Page 1 · the cover
The hero shot, your marks, the index.
- 1Hero shot. The whole line in one picture, made from the shop's logo file; the pro image model, once per kit.
- 2Headline and intro. Written from the shop's facts and checked by rules; no number or claim outside the facts sheet.
- 3The shop's logo. Your mark on the cover, the client's mark on the garments.
- 4Product index. Every product, its method and colour: numbered, so the quote and the pages agree.
Page 2 · the collection
Every piece, one identity.
- 1Featured products. The mosaic frames are fixed; the layout model only chooses which picture takes which frame.
- 2Note cards. Lead time, quantity pricing, one artwork: each card is a fact from Shop setup, never invented.
- 3Captions. Placement and one product fact per piece, inside a character cap the template measures.
Page 3 · the range
The full range, the colours, the extras.
- 1Catalogue cards. Products beyond the four featured ones get a card with their tier prices.
- 2Colour variants. The same artwork in other colours; each is its own mockup and its own PNG in the kit.
- 3Accessories. Cap, tote and beanie in one flat-lay, quoted on request: the upsell band every kit carries.
- 4Buying facts. Minimum, lead time, methods and the proof step on one line, from confirmed data only.
Page 4 · the money
What it costs, how it works.
- 1The quantity table. Computed by code from the base prices and the discount schedule: quantity times unit price, tier by tier. Sample prices here.
- 2How it works. Your process steps and the lead time wording, the same on every kit.
- 3Terms and fine print. Valid-until, payment, delivery: your words, printed word for word.
- 4Closing line. The next step for the client, and your contact details.
The mockups
Ten images, one logo file.
Made with Encra's image recipe from the Hay Ink logo file: the garment described in words, the logo as the only picture the model sees. In a real kit every one of these gets a person's identity review before delivery. Click one to see it larger.
Where this came from
No customer quotes. A record instead.
| Shop | Hay Ink, Yerevan: the founder's own custom-apparel studio. Its logo, tagline, contact details, lead time, minimum and proof step are the real ones. |
|---|---|
| Template | Encra's fixed, versioned proposal template (four typeface sets; this one is the editorial set), rendered to A4 PDF by the same renderer every kit uses. |
| Checks passed | Every mechanical check of the renderer: pages filled, no overflow, totals and currency read back from the PDF, every product on its page, the closing line last. |
| Mockups | Eight garment images and the accessories shot from the flash image model, the hero shot from the pro image model, each from the logo file and a description of the garment. |
| Layout | Chosen by hand for this example. In a real kit a layout model picks the frames inside the template; the template never changes. |
| Words | Written from the shop's facts for this example. In a real kit a language model writes them from the same facts sheet and rules refuse anything outside it. |
| Prices | Sample USD prices from Encra's demo price set, labelled on the document itself. Not Hay Ink's real prices, not an offer. |
| Review | Not yet reviewed as a kit: a real kit needs a PASS identity vote on every mockup and a PASS vote on the PDF before it is delivered. |
| Date | 18 October 2026. |
The file
Hold the whole thing.
The four pages as the PDF a client would receive, 7 MB. Open it on a phone, print it, send it to a colleague who does not believe you.
Waitlist
Your client's logo, your garments, your prices.
Join the waitlist with one real request. The first Sales Kit is free and reviewed before you see it.